CNBC Launches #ShareTheProfit Campaign


CNBC has launched its #ShareTheProfit campaign, a social media initiative which encourages content sharing from CNBC's popular series, "The Profit," to support small businesses.

Between now and the season three premiere of "The Profit" on May 12th (10PM ET/PT) and in tandem with National Small Business Week, for every social share of "The Profit" content on Twitter or Facebook, CNBC will donate one dollar up to $100K to create better opportunities for small businesses across America.

The proceeds will benefit Accion, the largest non-profit provider of micro and small business loans in the U.S. The non-profit organization empowers low to moderate income small business owners through access to capital and financial education.

"The Profit" follows self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process. Fans will have the opportunity to share powerful moments from the series, including Marcus' tough love, reality checks, expert business advice, inspirational messages and infographics accompanied with the hashtag, #ShareTheProfit. By sharing content of "The Profit," fans can help provide small business owners with the necessary resources to grow their business and get small business lessons at the same time.

Track the #ShareTheProfit campaign and get a special message from Marcus Lemonis at http://www.cnbcprime.com/sharetheprofit/.

When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line.

In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.

This season of "The Profit" premiering Tuesday, May 12 at 10PM ET/PT, Lemonis will bring his famous "three Ps" principle (People, Process, and Product) to eight small businesses hailing from a variety of industries. From a Staten Island burger joint… to a Missouri cosmetics company… to a Massachusetts drum maker… these companies face very different challenges. But they all have one thing in common: they need Lemonis's help.

Since "The Profit" first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $20 million of his own money in the companies featured on the series. Lemonis' diverse portfolio includes: 1-800-Car-Cash, Amazing Grapes, AutoMatch USA, Coopersburg Sports, Erika Cole by Raquel, Key West Key Lime Pie Co., Mr. Green Tea, ProFit Protein Bars, Shuler's Bar-B-Que, Sweet Pete's, and Simple Greek.

To learn more about "The Profit," visit: cnbcprime.com/the-profit/. Like us on Facebook: https://www.facebook.com/TheProfitcnbcprime and follow us on Twitter: @TheProfitCNBC #TheProfit.

"The Profit" is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.