CNN International is increasing its advertising offering to Italian brands through a new partnership with System Advertising, the advertising agency of Gruppo 24 ORE, which is the leading multimedia publishing group in Italy for economic, financial, professional and cultural information.
From February 1st, Gruppo 24 ORE - System Advertising is CNN’s sole agent in Italy, representing CNN International’s platforms and brand solutions to a range of advertisers. This arrangement will offer an enhanced advertising proposition to premium Italian brands that want a major presence on the world stage.
With a range of TV, digital, mobile and social platforms reaching more than 385 million households around the globe, CNN International is the number one international TV news channel according to all major media surveys. The latest independent data from Ipsos shows that CNN reaches an unrivalled four out of 10 upscale consumers and decision-makers in Europe, Middle East, Africa, Asia and Latin America.
Gruppo 24 ORE - System Advertising’s prominence in the Italian market’s business sector will be a major force in boosting CNN International’s existing sales offering. There will be a clear synergy between the upmarket Italian audiences served by Gruppo 24 ORE’s media properties and the global affluent audience delivered by CNN International. In recent years, a number of Italian high-end brands have expanded their international presence through prominent advertising campaigns and innovative brand solutions on CNN platforms.
“Italy is an incredibly important and vibrant market, home to some of the world’s most recognised premium consumer brands – from fashion and jewellery, to finance and automotive, to watches and design,” said Antonio Canto, Vice President, Advertising Sales, CNN International. “System Advertising’s expertise will connect prestigious companies across this range of sectors with the power of the CNN brand, delivering commercial solutions on CNN platforms to grow their international presence.”
“We are very happy about this important partnership. System Advertising has a very strong presence in international advertising (inbound and outbound) and CNN will be part of our growth strategy, opening new opportunities for both our companies,” said Ivan Ranza, System Advertising Director. “Thanks to the addition of CNN International we further strengthen our leadership in international advertising sales in Italy, offering the market a portfolio of premium international media formed of top publishing groups, leaders in quality information in their respective country, and, now, the major TV news channel at an international level.”
“This partnership is a very important move for CNN in the Italian and European markets,” concluded Canto. “We look forward to this exciting new chapter.”