Bloomberg has announced that it is going to launch a Canadian version of Bloomberg Television with Canada-centric programming, news and interviews.
The network, which is expected to be named Bloomberg TV Canada is being launched with Channel Zero and will be based in downtown Toronto.
The output is expected to feature live programming focusing on the Canadian markets throughout the business day, with the rest of the schedule handing over to US output.
Channel Zero will be the operator of the channel on a day-to-day operational basis, but provides Bloomberg Television with direct access to challenge Business News Network (BNN) which continues to grow as the only Canada-centric business network.
Channel Zero president, Cal Millar, told 'The Globe and Mail'; "It’s very much a news channel from the business perspective. I think that’s absolutely missing."